The beauty and fashion industry has been trying to convince the public for years that they can get away with the same products over and over again, but it has proven to be a tough sell.
A new survey by the Consumer Reports website found that nearly half of consumers said that products that were labeled as “eco-friendly” were actually more toxic than comparable brands.
“As consumers become increasingly aware of the environmental impact of their products, companies are now beginning to change their packaging, ingredients, and practices to promote the environmental benefits of their goods,” said Susan Lein, Senior Director of Marketing and Customer Experience at Consumer Reports.
“As a result, consumers are increasingly buying more eco-conscious products, like rechargeable rechargeable lithium-ion batteries, which can help them save on their electric bills.”
Lein added that while consumer awareness about the environmental impacts of cosmetics and personal care products has grown, so have consumer demand for those products.
“With more than 30 percent of consumers saying that they want to wear cosmetics or personal care items that are 100 percent sustainable, the time is now to start taking steps to protect the environment while still supporting the business,” Lein said.
The survey also found that consumers are willing to pay more for products that are certified as being environmentally friendly, such as BPA-free products.
The results of the Consumer Research Initiative’s survey are being released on Wednesday, and it is expected to be an important milestone in the industry.
“It is important to note that the data we are using to support our recommendations comes from a sample of over 200,000 consumers, so there may be small differences in how consumers respond to the data,” Leo said.
“However, it does provide a starting point for the industry to better understand the needs of its consumers.”